Persodia Observations capture selected developments worth noting across the diagnostics ecosystem. They may emerge from conferences, professional dialogue, regulation, markets, capital, procurement, technology or healthcare practice.
Observations are deliberately lighter and more immediate than Insights. They capture developments while they are still evolving, preserve useful field context and create a bridge between current activity and deeper analysis. Event Notes remain an important part of this section, but they are not the only format.
Browse Observations
Use the filter to distinguish upcoming event notes, retrospective Event Notes and other forms of Observation as the section develops.
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Ahead of ESMO 2026: What the Next Biomarkers Need from Diagnostic Partnerships
Ahead of ESMO 2026: why diagnostic partnerships must carry testing beyond approval into routine care, so no eligible patient misses the best treatment.
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Diagnostics is changing: where is the industry going?
Reflections from APIFARMA on the future of diagnostics: deeper biological insight, measurement closer to people, smarter interpretation and connected information—and the market development, commercial skills and partnerships needed to deliver their value.
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Diagnostic Informatics: the conversation is changing faster than the market
Cloud computing and AI are expanding what can be done with diagnostic information. But Persodia’s reconstruction of the 2025 market finds that around 72% of today’s Diagnostic Informatics revenue still lies in Laboratory Operations. Diagnostic Informatics has rarely attracted as much attention as it does today. Cloud computing has changed…
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The Refining Layer: Where Value Moves as Diagnostics Becomes Computational
Field observation drawing on D4 Salzburg 2026 “Data is the new gold” is repeated so often in healthcare that it has stopped carrying an argument. It also hides the part that matters commercially. Gold underground is not wealth. It becomes wealth through extraction, refining and the infrastructure that makes it…
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When Partnership Is Critical, the Team Makes the Difference
What the Spanish diagnostics market shows about competing through complex solutions In complex healthcare markets, the best product is increasingly not enough. Customers are being asked to deliver more clinical value with constrained people and budgets, and the solutions they need now combine technology, workflow, service, supply, integration — and,…
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The Triumph of Specialists
This year (at ADLM) I had the chance to verify a old thesis about the role of Specialists in the expansion of diagnostics. Spot on! It came from looking at the market. Put all the specialist areas of diagnostics together and they add up to a remarkable part of the…
Observations become more valuable when they are interpreted. Explore Persodia Insights for curated analysis of the structural forces, patterns and tensions shaping the IVD industry.